Apparently Diageo had some extra barrels to get rid of. Like when you buy some distilleries and those distilleries happen to be Stitzel-Weller (former home of Pappy) and Bernheim and they have some extra barrels of whiskey in the corner that are maybe 19-21 years old. You know. Happens.
Thus began the Orphan Barrel Project to unload that extra whiskey in limited edition bottles.