_ Sometimes new packaging can go a little too far. Like when you take a Scotch label and put it on a can. And then put whisk(e)y in the can.
But that’s what the Panama-based company, Scottish Spirits, is trying, without the approval of the Scotch Whisky Association, which is trying to stop it.
According to an article by Mark Howarth in the MailOnline, chief executive of Scottish Spirits, Manish Panshal, said this will make whiskey a “part of every lifestyle.” He goes on to say, “The can is the perfect size to be shared between three people who can mix it with other things like cola. It’s lightweight and portable and entirely recyclable, which is good news. It will be one of the hot picks for any outdoor activities.”
_Hmmm. I might have to go a little traditionalist on this one, but it seems that such care is taken in making sure whiskey is aged correctly for enough time in a certain oak barrel that it’s a little inconsiderate to then stick it in an aluminum can that might affect flavor. And the glass bottles whiskey comes in now should be recyclable.
I guess what bothers me the most is the image, though. It sounds like…beer. Lightweight and portable? Something to crack open after a bikeride? Do you chill it? Do you have to wear a tank top and flip flops to drink it? Can you shotgun it during a dunk-a-roo?
I like the bottles whiskey already comes in. You can take out as much as you want. No reason to “mix it with other things,” which makes it seem like the whiskey will be of lower-quality variety that needs Coke to make it drinkable. A nice bottle, a nice glass, take your time, sit back, relax. Grab a flask if you need to make your whiskey "portable." Now if they want to put whiskey on tap, that is something I would consider.